I point the EZ setup to another database that I had created but never used as well as just chose the "Plain" site and this time it went through. I dont know what the difference is but it appears to be working now.
Your database really needs to be created in UTF-8 charset. You must create it before launching eZ Publish setup wizard :
CREATE DATABASE `mydatabase` DEFAULT CHARACTER SET `utf8`;
If you already created your database in Latin1 charset for example, you will need to change the charset :
ALTER DATABASE `mydatabase` DEFAULT CHARACTER SET `utf8`
Jackson,
Jérôme is right but I think your problem might be that you do not have shell (direct) access to alter your database configuration - is that right? This is generally the case with many webhosts and is done for security reasons. However, most webhosts with MySQL will also have a GUI management tool like phpMyAdmin for example.
Uisng phpMyAdmin you are able to run the necessry SQL commands as Jérôme describes either by pasting them into a text-field or by pointing and clicking.
There are many, many phpMyAdmin tutorials and how-to's out there so check first that you have it installed on your host, and then go looking for how to convert/create a DB in it with UTF-8 encoding.
I had the same problem, and the actual problem was that the database user I created didn't have enough privileges to the database (I think I used the query specified in the documentation, so perhaps this is something that should be checked out).
To anyone else Googling this question I suggest trying with a root database user and see if that works.
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