I'm afraid this is not possible by default. I don't know how much are you comfortable with PHP, but with some development effort it should be possible to hack eZ Publish ;) ezmatrix content is stored as XML definition inside eZ Publish database.
Thanks for your reply Lukasz. It is unfortunate that ezmatrix can not contain anything other than plain text. I am not a php expert, but I have some php experience. I think that ezmatrix with the possibility of containing data other than plain text will be certainly of great benefit. It is worth to invest some effort into that. So, I will try to find some time for that in the future.
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