This is a good question! For the users of ez publish, this case should be improved. We have to think of a way to make this functionality better, and improve the GUI. Any suggestions on how to do this? The way it works now, it's too much work to create a direct link to uploaded files.
OK, it works for me. I'm inserting object in embed type of view. It's also possible to create custom template for viewing file object by creating override of this file: