You can display this attribute vith attribute_view_gui template function http://ez.no/doc/ez_publish/technical_manual/3_6/reference/template_functions/visualization/attribute_view_gui or with attribute_edit_gui http://ez.no/doc/ez_publish/technical_manual/3_6/reference/template_functions/visualization/attribute_edit_gui
In admin interface go to Design->Templates and then on list of common templates click /node/view/full.tpl and edit product_full.tpl
