you could make an override for embed/flash.tpl, something like this:
<div class="view-embed">
<div class="content-media">
<div id="player">This text will be replaced</div>
{def $attribute=$object.data_map.file}
var so = new SWFObject({concat("content/download/",$attribute.contentobject_id, "/",
$attribute.content.contentobject_attribute_id, "/",
$attribute.content.original_filename)|ezurl}, 'mpl', {$attribute.content.width}, {$attribute.content.height},'9');
so.write('player');
{undef $attribute}
</div>
</div>
