Hi
U can change (in /content/datatype/view/ezelection.tpl)
from
{$Options.item.name|wash( xhtml )}
to
{$Options.item.name|i18n('mytranslation')|wash( xhtml )}
and create translation extension (see http://ez.no/community/forum/setup_design/multilingual_static_texts_how_to_reuse_and_customise Lukasz post: 2. Create translation extension)