Saturday 07 October 2006 11:21:00 pm
It is redundant to state that Web 2.0 applications, based on user contribution and collaboration, network effects and user communities, can only be realised if users actively participate. Cooperation and involvement are furthered by links between the members of a project. Therefore, Web 2.0 applications stand a good chance of succeeding in a company if they are a sequel to existing communication processes within the company itself and between the company and its customers.
Because any Web 2.0 application will be a highly dynamic project, flexibility is the most important criterion when deciding on the technology platform. In order to increase the safety of the investment, scalability should also be carefully considered. It is essential that the software is able to grow with the needs of the users - in terms of both quality and quantity.