eZ Publish Search Engine Optimization
Saturday 17 June 2006 1:22:00 pm
While there are many tricks to increase a site's position in search results, not all of these tricks are ethical, and some will be treated as cheating by end-users and search engines. The consequences can be severe, including the removal from the search engine index all records related to the website.
As an example, one method of "fooling" search engines is to add <div> blocks with many keywords that are not related to the website's topic, and then moving the block outside the screen or formatting the content color in the same way as the background.
HTML code:
<div id="keywords"> Many repeated keywords here in <h1> and more keywords </h1> for instance </div>
external CSS code:
#keywords {
position: absolute;
top:-2000px;
}Techniques such as this can result in having your site removed from search engine results.