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» Content profile and functional brief
Content profile and functional brief
Wednesday 21 April 2010 6:50:16 am
Site Goals
| Objective | Definition | Goal | Review | Current Status | |
|---|---|---|---|---|---|
| Active Users | Help the community grow | An active users is someone who, at least in the past 6 months : - Initialized a new forum topic - Replied 6 times to existing forums - Fed back 1,5 issues ( = 3 times a year ) - Commented 2 times on an existing issue |
Increase the number of active users by 10% per month ( means 162 active users at the end of december this year ) | Monthly | 69 |
| New members | Increase findability of the community and increase systematic advocacy. | Amount of new registrations on the community portal. | Increase the amount of newly registered users by 5% each month | Monthly | March: 307 February: 280 |
| Page-views per month | Measure helpfulness and attraction of the community portal. | Page-views figure picked from Google Analytics. | Increase the amount of page views by 4% per month. This is equivalent to having 175000 page-views for next december. | Monthly | 122000 page views for the [08/03/2010 - 07/04/2010] period |